St. John’s Church

Strategy, Creative, Branding

Marketing Challenge

St John’s Church is a church that is working to grow awareness of its missions throughout the community. Centrally located and adjacent to a University setting, the goals were reignite their position in the community as the open and affirming space St. John’s has been.

To reach their target audience, St. John’s was engaging in the area Pride Festival and were in need of print collateral for their table display.

Solution

Using existing language and style guides from the Episcopal Church, I created a brochure informing visitors and their existing parishioners about the Episcopal Church’s stance on LGBT inclusion.

This print collateral included a trifold brochure, inclusion of the Wider Church’s pride shield on various materials, button-badge pins, as well as expanded digital use for the Facebook header and website.

Results

The objective was met and gained attention to the St. John’s church booth at the Pride Festival. This marketing tactic led to an increase in email subscribers, and added new parishioners to Sunday Services.

Brochure Designs

Remaining in line with The Episcopal Church’s style guide this bruchure worked to connect the materials to the wider church’s open and affirming messaging.

The pride shield was adapted and connected with St. John’s current logo and taglines.

Alternative brochure designs + button-badge pins

The body copy was adapted from the episcopal church’s history regarding affirming LGBTQ+ inclusion. Bold text was used throughout for easy skimming important points of the text. A timeline was added using colors from the pride shield to further connect the longstanding history of the Episcopal Church and LGBTQ+ inclusion.

Other Marketing Collateral

In a display at church and in the Pride tent, this poster explained the various intention and meaning of each pin as an education tool for the community and parish members.

At. St. John’s the parish members have nametags in which various pins have been created for committees and events. This graphic served as a way to connect the worlds and help older parishioners understand the use of these pins. Many people took multiple pins.

Social Media

For social media use, the pride shield was added to St. John’s existing background containing a photo of a stained glass window at the church.

Special Events

The Episcopal Diocese of Ohio, invites members and the community to partake in events at their Bellwether Farm.

This information flyer was created to highlight two of their Pride Month events complete with QR Codes that would lead to the sign up links.

Take Aways

Industry Take Aways

  • The ease of connecting the existing style guides to the St. John’s style guides was by far the best experience. Utilizing the best aspects of both worlds pushed the design of St. John’s into another realm.

  • The increase in mailing list subscriptions, service participation, and community awareness has only proven the success of this project.

Personal Take Aways

  • The depth of importance in this project and seeing the impact in real time has been something that has changed the way I create.

  • In the future I would like to integrate this printed material into a webpage for the St. John’s site in order to reach more community members.