Art House on Elm
Strategy, Creative, Branding
Marketing Challenge
Art House on Elm was a community art space that lifted area artists and allowed artists to show work, create workshops, sell merchandise, and promote their artwork.
To reach a wide audience and develop an arts market that benefits marginalized groups in Youngstown, Ohio, Art House needed to create a trustworthy brand identity. The goal was to provide Art House with a vibrant and impactful new brand identity with an integrated marketing approach to reach a wide audience across platforms.
Solution
To ensure Art House’s new brand resonated with its audience, I completed thorough research which included mindmaps and competitive analysis.
This research was the foundation that developed a thoughtful multipronged marketing strategy including identifying customer personas, logo design, social media voice, and promotional videos.
Results
The objective was to create a known brand and engage the community in an arts space.
I created a logo for Art House on Elm that was able to be recognized by the arts community as well as a brand icon that was carried through multiple print and marketing collateral.
All materials created and maintained for Art House on Elm told a cohesive story and reached its intended audience and clientele.
Logo Design
A strong, classic font was chosen to convey trustworthiness. The icon was chosen to reflect the name and the green house in which Art House took up residence.
Sign display.
Window vinyl utilizing the chosen fonts.
Post card design to send thank you’s and updates.
Website design
Social Media
Take Aways
Industry Take Aways
Overall, the community responded very well to Art House on Elm and engaged with its social media in an effective way.
It quickly gained traction throughout the project and boosted sales of each artist showing work there.
Many artists went on to host solo shows in Cleveland, and Pittsburgh, as well as alternative spaces in the Youngstown, Ohio area.
Personal Take Aways
Seeing the project take form was incredibly rewarding. It would be been interesting to see what could have evolved with further iterations of the concept.
